Jurnal Nasional

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  • Oleh       : ARDIANSYAH AMRI, S.T.
  • Tanggal  : 23-01-2019
  • Halaman : 9 lembar
  • ISSN      : 2086-9592
  • Kampus : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi, Gentiaras Bandar Lampung

This Research aims to find how much influence between the perceptions of prices by consumers on consumer repurchase behavior. In this study analyze the problems and prove the hypothesis by using the method of observation with quantitative approach survey, the data used is primary data is data that researchers obtain directly in the field. The result of significant level shows 50,53% and based on calculation of coefficient of determination (R2) is relatively small that is equal to 0,207. Means that price perceptions affect 20.7% of repurchase behavior. Suggestion of improvement, regarding the clean and neat shopping place, to be repaired so that consumers feel satisfied with the perception of quality received in accordance with the cost incurred in shopping at Chandra Superstore Tanjung Karang Bandar Lampung.Suggested improvements, enhance the reputation of shopping facilities that make consumers more comfortable shopping that will make consumers more often re-shop at Chandra Superstore Tanjung Karang Bandar Lampung and re-choose a strategic location in the development. Keywords: Perception of price, Purchase decision process, Repurchase behavior

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