Jurnal Ilmiah

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FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) KOTABUMI KANTOR CABANG BANDAR LAMPUNG

  • Oleh       : Kuswarak1, Yuliana Yamin2
  • Tanggal  : 17-01-2018
  • Halaman : 11 lembar
  • ISSN      : ISSN 2086-9592
  • Kampus : Universitas Sang Bumi Ruwa Jurai

ABSTRACT Many factors influence people in taking a decision to connect with a bank. It is certainly based on someone’s interest. The purpose of this study is to determine the factors that play a role in influencing customer interest to the company. The hypothesis of this research is service factor, product, facility and location access affect customers’ interest in BPRS Kotabumi, Branch Office Bandar Lampung. The result of the research indicate that service factor, product, facility and location access have positive and significant influence to customers’ interest of BPRS Kotabumi, Branch office Bandar Lampung and all four factors together influence to customers’ interest of BPRS Kotabumi, Branch office Bandar Lampung. These four factors also affect customers’ interest by 75.9%. Keywords: customer interest

 
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